Embarrassed by the Viral Effect: JC Penney Caught with Their Pants Down!

It turns out that not everyone wants the viral effect, especially when the viral video in question wasn’t really approved by the company that got its name promoted in the clip.

It is actually a really funny clip about 2 students training, each in their own bedrooms, to get dressed as quick as possible – so that they can make a clean getaway instead of getting caught with their pants down by prowling parents.

Here is the story in short from a recent article by ars technica:  JC Penney wants nothing to do with free viral advertising.

“JC Penney blames its own advertising agency, Saatchi & Saatchi, for creating the ad, making this whole event even more curious. Saatchi points the finger at Epoch Films, a third-party production company that films ads for the agency. Epoch appears to have created the video and submitted it to the Cannes Lions Awards. The ad—which may have been shot as part of a pitch when JC Penney left its old agency for Saatchi—won an international advertising award, but JC Penney still takes exception to the theme.”

This entertaining viral video is not as provocative as you might think, but obviously not an ad that a conservative company like JC Penney is ready to embrace. Those kids in the clip on the other hand, are more than ready to do some embracing. In fact, they almost have it down to a science. Take a look. It’s called Speed Dressing…

Actually an enjoyable clip that brings back lots of sneaky high school memories. Now even I am ready to shop at JC Penney.

I can just imagine the unusual excitement in the JC Penney boardroom this week… LOL

Nothing like a little controversy to shake things up a bit!